With the highly anticipated launch of FIFA 10, global sports brands adidas and game manufacturer EA SPORTS team up to show football fanatics in both the virtual as well as the real world what every team needs.
After adidas kicked off adidas’ Every Team Needs… global football campaign in May with Zinedine Zidane and his search for player types every team needs, it’s now up to Chelsea FC’s Frank Lampard, FC Bayern München forward Bastian Schweinsteiger and FC Barcelona’s Xavi to showcase their skills as special player types. Using captured in-game footage from FIFA 10 and highlighting the extended game play features and camera angles, adidas and EA SPORTS have created three viral films continuing the story telling of adidas’ campaign.
adidas’ Every Team Needs campaign shows football lovers all over the world what a team needs to reach their impossible – and how each team is made up of many different and diverse player types coming together in unity.
The Schweinsteiger viral film highlights him as The Illusionist, being famous for being so fast in the game to seemingly disappear for his opponents to all of the sudden emerge and score. The viral will debut on www.adidas.com/football/illusionist today, October 1st in-line with the retail launch of the FIFA 10 game, and will be distributed in the coming days through adidas’ YouTube and Facebook pages, as well as EA SPORTS www.fifa.easports.com and www.easportsfootball.com websites.
FIFA 10 will be available in stores across Europe from October 2nd 2009 and in stores throughout North America on October 20. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. FIFA 10 is localized into 18 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally. The game is rated “E” for Everyone by the ESRB and 3+ by PEGI in Europe.
Again using the crystal clear graphics of the FIFA 10 in-game footage, adidas will add Chelsea’s Frank Lampard to its special line-up of football players on October 23rd as The Lionheart, and Spanish FC Barcelona midfielder Xavi Hernández, The General, will follow on November 2nd.
To celebrate the launch of FIFA 10, adidas and EA SPORTS have also created a special edition of adidas boots for Bastian Schweinsteiger, Frank Lampard and Xavi Hernández. These boots come in a highly limited quantity of just 20 pairs per player, which EA SPORTS gamers will be able to win in an exclusive sweepstake – including one special pair worn and signed by the players.
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